Internet Marketing
Jumpstarting Your Web Advertising Campaigns
Feb 21st
In the internet age, having a web-based advertising campaign must be one of your top priorities. That’s a broad, sweeping statement, but it’s a broad sweeping truth. I don’t care if you’re a Fortune 500 company or the owner of auto shop in Podunk, Wisconsin, you ought to be online, and you need to have a web-based advertising campaign.
The days when you could get by without having a web presence might not be dead, but they’re definitely circling the drain. Virtually everyone has a cellular phone these days, what we still refer to as a mobile phone is really a mobile connection to the internet. People are constantly connected, and people are constantly using this connection to find the place and things they want to find.
If you don’t have an online promotion campaign in place, you are not going to be there to find. If you aren’t there to find, you are going to watch your business eventually dry and blow away. You have to be online, and you need be online with a strategy in place. I’m going to show you how to create a simple, effective and inexpensive online promotion campaign.
The very first step is to ensure that you have a nice, professional looking website. You’d be shocked at the number of businesses that pay big money to put cheap looking websites online. Good, attractive design is important, and it won’t cost you extra. It must also be consistent with the look of your business in general, including stationery and business cards.
The next step is to ensure that your internet site is search engine optimized. This is a big subject, but the basic idea is make sure that your site makes it as easy as possible for the search engines to put you at the beginning of their results for the keywords that your customers will be using. You can have a good looking website and an excellent business, but without search engine optimization, you won’t get anywhere.
The next step in a good online promotion campaign is to make sure your blog is capturing potential customer’s email addresses. You’ll need to set up an autoresponder service to make use of this, but they’re cheap and easy to use. Just make sure you offer your customers some reason to give their email addresses. It may not be using money, but it is still a transaction, and you need to give good value.
This allows you to interact with customers and give them multiple chances to buy from you, in addition to keeping your business in their minds. The next time they want what you offer, you’re going to be the first person they think.
Once you have all that in place, you can experiment with using online advertising. There are lots of ways to this, from banner advertising, which is generally ineffective, to sponsoring a blog or website, which can be expensive, to pay per click, which is usually the best place to start. Pay per click puts a small ad related to whatever a person searching for next to their search engine results. You see this every time you use Google. You can use this to get visitors to your site, and if you have followed the above steps, turning them into customers.
There you go; you should be well on your way to you first online marketing campaign. These techniques are simple, but they can explode your business and put money in your pocket. Don’t wait to get started, because your competition might already be working on it.
Learn online marketing, and start a home based business for yourself. Work from the comfort of your own home.
What’s internet marketing all about?
Feb 16th
This is such a hot topic right now that it’s being talked about everywhere and not only on the internet. Regrettably it is often associated with people who show off with a picture of themselves clutching an oversized Google cheque that shows hundreds of thousands of dollars worth of earnings – for one month!
This kind of ill-gotten publicity has given internet marketing a bad name. It has resulted in an old-fashioned gold rush where many people are bringing their shovels and sieves and are hoping to pan near somebody who has already found the motherload.
In typical Wild West style the snake oil sales people are out there offering instant cures. They promise untold riches in three easy steps if you follow their lead. They tell you it’s all about easy easy easy, success is guaranteed, money will flood in within a few days, no more worries. Trust us. Pay us.
This entire hype has resulted in many people running around on the internet just like headless chicken do in a farmyard. They jump from one ‘big’ solution to the next. None of them are working for them. It’s easy to understand why. The fundamental principles of marketing are being ignored.
For all those people, and for anybody who is new to the concept of internet marketing it might be a good idea to sit back, take a deep breath and have a look at what internet marketing is really about.
In reality, just like opening a shop on the main street, internet marketing is about the ordinary concept of selling and buying. You offer something for sale and somebody comes along and buys it, or maybe decides not to buy it.
The only thing that is different is that it’s done digitally. In other words the internet marketer uses the internet to promote and sell his goods. This brings with it many benefits and a whole stack of disadvantages which the internet marketer has to learn about before he can become a success.
It’s no different to trading on the high street. Lessons have to be learnt. In fact many of them are quite similar to what the owner of that little dress shop had to learn. The basic principles of trade have been around since the early days of humanity.
Learn these principles and add new ones that apply to the internet before launching yourself into this commercial environment. And having a fair amount of patience is also a good character trait to have. It’s not as easy as many people try to tell you and success is not to be had overnight.
Just as McDonalds started with one restaurant many years ago and grew into a huge empire, so can you start a tiny business on a website or blog and grow it into an empire. The only thing to remember is that it took McDonalds (http://en.wikipedia.org/wiki/Mcdonalds) 15 years of hard work and much experimentation before it really took off!
Knowledge and patience will be useful when trying out internet marketing!
My Story Marketing – A New Marketing Age
Feb 16th
Today I just wanted to go through a bit about My Story Marketing.
My Story Marketing is a non-direct way of allowing your business to be exposed on the internet 24/7, 365 days a year. Literally using this technique will allow whatever you are marketing to GO TO PAGE 1 OF GOOGLE FREE… I cannot stress this technique enough!
•Do you get hundreds if not thousands of hits to your site but NO sign ups?
•Don’t know where to start in the marketing world?
•Aren’t sure of what Home Based Business to create or be a part of?
I know about the above, it ALL use to happen to me. All this changed when I learnt that the easiest and most effective way to market online and to put myself and my products in front of millions of people was to market myself.
People love to hear other people’s stories. With the right keywords and some video footage you could be on your way to thousands of FREE leads. My Story Marketing is not new, it has just been brought back in an updated format, video! This strategy can be incorporated into any home based business / product / company YOU NAME IT! There’s not just one single use for My Story Marketing.
When you search for something on Google what do you click on? I know the first thing I would click on is the video content that is shown on the first page. Have you noticed that Google moves these videos just under the sponsored search results and just above the other free listings? Marketing online is changing, and unless your ready to jump onboard you will be left behind.
Until Next Time!
Nicholas Lord
Business Coach
How I Earn 250k A Year
The Renegade Network Marketer
