Know Your Target Market:

When I first got into the network marketing industry, I was at a big meeting in a hotel auditorium. The people leading that meeting got up and drew all their X’s and Os’s on the board. Almost reminded me of a football playbook. Then they talked about the product and how easy it was to go out and prospect this to others. They said that people will be falling over themselves to get to you. Does any of this sound familiar?

First thing we had to do is make a list of one hundred people that we know. Do you know one hundred people? If you do you have a lot of friends. Most people would write down all their family and friends. Uncle Joe, Auntie Jen and on it went.

The auditorium is filled with excitement. We all are roaring to go. I am ready to go out and have my first meeting at my house. I call everybody on the list. Not as many show up as I would like, but it’s my first meeting. How many showed up at yours? How many still claim to be your family and friends? You do this because you were told to by your leaders right? You want to succeed at this don’t you? They are your leaders and they are successful and this is how they do it….right?

Let me tell you, there is a better way. You must know your target market. I love hockey. If I wanted to start a hockey team I would go out and look for hockey players. People that understand and play the game of hockey. I would not go and talk to Uncle Mike or Auntie M. They don’t even know what hockey is.

There is a 95% failure rate in the MLM industry. Why? They are talking to all the wrong people. You must focus your attention on other network marketers. They know the business and have proven that they are interested and willing to try anything that will help them succeed. You don’t have to explain to them how an MLM business works. They already know. This is your target market.

I mean lets get real here. Would you really want to talk to your brother who has a “9 to5 Job” mentality, or to Kim Barnes, who is already working hard in an MLM business, but just hasn’t put all the pieces in place yet? Don’t waste your time sticking fliers on cars in the mall parking lot. Lazar target your energies toward the people who are looking and ready for what you have to offer. Target all those other network marketers out there.

When you finally discover and learn who your real target market is, you now can be very focused as to what their needs are and how you can offer them the solution that they are looking for. That will be coming in rule #2 of attraction marketing.

The world only has three types of people in it. There are those that make things happen. There are those that stand by and watch things happen, and there are those that say, “what in the world just happened?” Which one of these people are you?

Want to find out more about Nicholas Lord, then visit my site on how to choose the best Attraction Marketing for your needs.