Posts tagged PPC

Social Networking – A Great Way Through Which You Can Increase Traffic

Feb 22nd

Posted by Nicholas Lord in Social Networking

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Social networking is a great activity with the help of which you can meet friends, dating partners and even compatible marriage partners. These days various social networking websites are operating on the internet which have great dating features, games, forums, quizzes, search options and attractive themes. Social media and networking sites have also become a great source through which you can promote your products and services. Some of the best social networking sites that are operating online are Facebook, Hi5, Twitter, YouTube and MySpace.

If you want to interact with friends on social media sites then you first have to become a member. In this article, I would mainly like to give you some essential tips with the help of which you can improve your SEO campaigns and PPC.

1. Promoting products and services If you are a member of a social networking site then you can easily promote your services and products by creating groups and communities on these sites. You can also tell all the people on your friend list about the products that your company has launched in the market recently. You can also include your personal website’s link on your profile page.

2. Improving PPC PPC is known as pay per click. In order to promote your services and products it is very essential for you to increase the traffic on your website. If you are working online then a great source of income comes through advertisements. Some companies will only pay you money if their advertisements are actually clicked. So, in order to increase the popularity of your web page you can take the help of social media.

3. Important keywords Keyword is a very important tool with the help of which one can search you online. These days people are using keywords like “James Connor Twitter” and “Alicia McGrath Facebook”. With the help of these distinct keywords you can easily locate any person who is a member of a social networking site. Even doctors are using such keywords so that their patients can easily locate them on any social media site.

4. Increasing traffic on your website The popularity of your website greatly depends on the amount of traffic you receive per hour and per day. There are various techniques and methods that you can follow to promote your web page. You can also take the help of the social networking websites to create awareness and for attracting the maximum number of users. Create a great profile and add as many people as you can in your friend list because this would really help you to improve your SEO campaign.

I am sure this article would provide you all the essential tips that would help you to improve your PPC and SEO campaigns.

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Tell Google To Take That PPC And Shove It – Banner Ads Are A Great MLM Lead Generator

Feb 21st

Posted by Eric McMillan in Home Based Business

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These days, if you are a home business Pay Per Click advertiser, you are probably ready to tell Google to “Forget You”. I can’t blame you with that. Recently the web giant has begun a crack down on “Get Rich Quick” ads, whether they are that or not. What is a PPC advertiser to do to continue generating a steady flow of MLM leads?

In steps my favorite MLM lead generation paid strategy, banner ads! You might be thinking, those things are old school and they don’t work. On the contrary my friend, I am generating between 5-10 lazer targeted leads per day. I am going to let you in on the secrets that I use to generate these leads with banner ads.

Keyword research is key to any kind of advertising, but much more important here to get the right leads. The way we will use keywords that we are going after is to search for them online and see what kind of sites we get returned. Once we have identified some sites that match our market, we will proceed to find out how to advertise on them. If they don’t have a place to advertise on their site, they are probably hooked in with a media buying company such as, BuySellAds, BlogAds, etc.

Once you have done your keyword research, you need to look at the demographics for the sites you pulled up to search for ad spots. Use the demographics from those sites as a target for your ads. You don’t want to be advertising your home biz opp on a site that sells Barbies. My favorite demo checkers are Alexa and Quantcast. They shouldn’t be taken as the gospel, but can get you really close constraints with them.

We know our target market and what they are searching, why don’t we get our banners. If you are representing an MLM or affiliate, they will probably already have stock banners. If they don’t you can make some yourself in Photoshop or have an outsourcer handle them for you. You can get some really good banners for a couple of hundred dollars or less. Usually, I will make my own or get them made because I know that everyone else that has access to the stock banners will be using them. I like to stand out from the crowd for some reason.

Now comes the great part for those PPC guys out there. When placing banner ads, you can choose to either pay per click (familiar, huh) or by cost per mille (CPM). The even better news is that a lot of PPC guys are used to paying 2-3 bucks per click where, with banners, you can often get clicks for less than $1. The double better news is that the CPM method gets even cheaper. With CPM, you are paying per thousand impressions on the website you are advertising. It isn’t uncommon to get CPMs for under 75 cents and you will often find that you get a couple clicks CPM, which makes your CPC (cost per click) around 38 cents.

Last, you need to decide if want to send you leads to directly to your offer or to a landing page. If your offer is over $50 you will be better to send all traffic to a carefully scripted landing page to increase conversions. If you choose not to send them to a landing page, your conversion will likely suffer. Take my site for example http:Earn250kAYear.com/

I realize that banner ads may not be the buzz and as sexy as PPC, but they provide as good of leads for less money. Whether you choose to use banners or not, just be aware that they are available as an alternative if something were to happen with your Oogle PPC. Just be sure you keep your MLM leads coming and your business growing.

Eric McMillan is an family man, travel enthusiast, and MLM Marketer. Go here if you would like to learn more about creating banner ads for MLM Lead Generation. If you are ready to quit struggling and get on building your fortune, visit Eric McMillan’s Sweet MLM Leads Explosion Method

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